Why a website?

When I was a kid, when I asked a question my parents always told me, "look it up." Now, I tell my kids, and my staff:  "Google it!"  When someone wants to find you or your book, the first resource they will use is the Internet.

In order to be successful, as a writer/author you must realize you and your books are a business. You are entering the publishing industry, regardless of how you choose to publish your book. You as the author are bringing your product/book to market. There are fundamental elements involved, including branding, distribution, and publicity.
 
Your website provides the central location for all the elements of your cohesive plan. Your brand is easily demonstrated by your logo, color, tone and voice of your website. Your readers can purchase your books, follow your tours, connect with you and other readers. Media and press can access you, and you can let the world know what is being said about you.

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You wrote the book, now what? Feel familIar? Let our expert team member, Jennifer S. Wilkov set you on the proper path to publishing, and ensure you have all the tools needed to succeed. Services range from Literary Agent Matchmaking Services, platform building, proposal packaging, and individual consulting.

Determining what route to publish, and then navigating the journey to success with your manuscript is Jennifer's specialty.

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What is Public Relations and How Does it Differ From Advertising?

Definition: Using the news or business press to carry positive stories about your company, book, service or your products; cultivating a good relationship with local, regional and national press (online, print pubs, broadcast, social media).

Launching a publicity campaign for your book is an effort that requires a veteran media specialist like Andrea Martone. You need the professional with media relationships, and the skill set to craft the most effective press releases, and pitches possible. PR is the most effective way to get your message out, with credibility, beyond your social network.

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From branding to buzz, marketing efforts can be enough to make even the most seasoned author cringe. There is no need to get a degree in marketing, when you have Penny Sansevieri as your marketing expert. With expert guidance to determine your strategy Penny can craft the most effective marketing campaign for your book and budget.

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You have written a book. You are effectively marketing that book, and have generated some media attention. Now you have the "interview". Successful authors can covey a message effectivly via the written word, but often are ill-equiped to talk about their book or message via interview or speaking engagement.

It appears deceptively easy to deliver a message well; it is an art. The message must be first located and then articulated in such a way as to guarantee the desired response and subsequent action from the listener. Effectively communicating a message requires training. Eileen Winnick can help you discover the art of your messagem and teach you how to be the most effective, refined, and successful interviee and speaker possible.

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It is not only our pleasure to teach authors how to be more effective, but we consider it our duty. We belive that educated clients is the most effective and efficient way to success with your book.

Upcoming Seminars, Webinars, Conferences, and Trainings.